Get ready to follow your nose down a chocolate river and into a world of pure imagination. In a dream collaboration sure to stir up sweet nostalgia, Warner Bros Discovery Global Consumer Products has teamed up with Australian fragrance brand dusk to launch a magical new range inspired by the beloved film Willy Wonka & the Chocolate Factory.
Launching June 30, the limited-edition Willy Wonka x dusk collection brings the sights and smells of Roald Dahl’s whimsical world to life with a range of candles, room sprays, and self-care products designed to transport fans straight into the heart of the fantastical chocolate factory.
For over 50 years, Willy Wonka & the Chocolate Factory has captivated audiences with its vibrant characters, imaginative sets, and irresistible candy-coated aesthetic. Now, fans can finally experience what they’ve only dreamed about—the smell of the Chocolate River, the fruitiness of the lickable wallpaper, or the sugary sweetness of Marshmallow Pillows—all brought to life through scent.
“Willy Wonka & the Chocolate Factory is a film that has captured the imaginations of generations,” said Andrew Bromell, Vice President of Warner Bros. Discovery Global Consumer Products ANZ. “We’re thrilled to bring that whimsical world to life in a completely new way—through scent. Who hasn’t wondered what a chocolate river or a lickable wallpaper might smell like? With this collection, fans can finally experience those fantastical fragrances. It’s like taking a journey through Willy Wonka’s factory with your eyes closed.”
The collection features seven bespoke scents, each one crafted to evoke a specific moment or memory from the iconic film:
- Scrumdiddlyumptious – A decadent blend of caramel, toffee, butterscotch, and praline, conjuring the image of swirling candy rivers and golden sweets.
- Violet, You’re Turning Violet! – A vibrant, juicy mix of blueberry and grape with sugary candy notes, nodding to Violet Beauregarde’s infamous transformation.
- Chocolate River – A rich and luxurious scent of molten chocolate and praline petals, designed to smell like pure indulgence.
- Marshmallow Pillows – Soft, sweet layers of nougat, marshmallow, and vanilla, invoking the comforting magic of Wonka’s edible wonderland.
- Oompa Loompa-Licious – A mischievous fusion of peanut butter, honey, and chocolate over a smooth vanilla base—playful, delicious, and unexpected.
- Lickable Wallpaper – A fruity explosion of banana, bubblegum, and creamy vanilla that feels plucked straight from Wonka’s wildest ideas.
- Golden Ticket – A limited-edition fragrance combining zesty mandarin, orange, and sugar candy with warming notes of vanilla and cinnamon—a nod to the coveted prize every child dreamed of.
Each scent is available in dusk’s signature hand-poured candles, room sprays, and body products, including body wash and hand lotion—giving fans multiple ways to bring Wonka’s factory to life in their own homes.
“We’ve always believed in creating a little magic with our fragrances, and what better inspiration than Willy Wonka’s world of pure imagination?” said Jeremy Taylor, CMO of dusk. “For 25 years, dusk has brought fragrance into Aussie homes—and what better way to celebrate than with something inspired by the most imaginative story of all time? This collaboration lets everyone become that lucky Golden Ticket winner every time they light a candle or spritz a spray. One moment you’re at home, and the next you’re in a candy garden surrounded by chocolate fudge, ripe snozzberries, and rainbow drops. It’s whimsical, it’s nostalgic, and it’s just so much fun.”
To elevate the experience even further, dusk is unveiling Whiff & Wonder, an immersive Willy Wonka-themed pop-up experience opening at Sydney’s Queen Victoria Building (QVB) from July 3 to July 13. The installation coincides with the opening of dusk’s brand-new flagship store and transforms part of the historic QVB into a multi-sensory wonderland inspired by the film. Think oversized lollies, colourful set pieces, and interactive scent displays that allow visitors to smell their way through the collection.
Guests will be able to explore each of the seven new fragrances in themed zones, snap photos with larger-than-life props, and discover exclusive surprises along the way. It’s a chance for fans of all ages to relive the magic of Willy Wonka & the Chocolate Factory—and maybe even discover a new favourite scent in the process.
The Willy Wonka x dusk collection launches June 30 in dusk stores across Australia and online at dusk.com.au, while the Whiff & Wonder experience runs from July 3 to July 13 at the QVB in Sydney.
Whether you’re a lifelong fan of the film or simply love unique home fragrances, this limited-edition collection is a sweet-smelling trip back to a childhood fantasy. Grab your Golden Ticket—and your favourite scent—while you can.
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