Say goodbye to traditional projection. HOYTS has just levelled up its flagship Melbourne Central location with the launch of HOYTS APEX, introducing a world-leading, super-sized LED screen that promises to completely redefine the movie-going experience in Victoria.
Billed as “The Peak of Cinema,” this revolutionary new format swaps out the traditional projector for a massive, direct-view curved LED display. The result? Vivid, lifelike images that boast significantly higher brightness, exceptional contrast, and true cinematic pixel perfection.
At over 21 metres wide and powered by more than 17 million pixels, APEX merges incredible scale with pin-sharp precision.
One of the most impressive technical feats is its fully acoustically transparent, micro-perforated LED display. Unlike standard LED walls, this screen allows the Dolby Atmos spatial audio to pass directly through it. The sound perfectly aligns with the on-screen action, creating a seamless and true-to-source audio-visual experience.
Key Specs at a Glance:
- Massive Display: 21.12m x 9.0m curved LED screen
- Crystal Clear: Over 17 million pixels with DCI-P3 cinematic colour
- Unmatched Contrast: Up to 30x better picture contrast than traditional projection (600,000:1 ratio for true blacks and HDR)
- Immersive Audio: Fully acoustically transparent screen integrated with Dolby Atmos surround sound
- Ultra-Thin Design: LED panels as thin as 3mm
HOYTS Group CEO and President Damian Keogh noted that the new screen sets a new benchmark for the big screen experience. “What sets APEX apart is its combination of a curved LED screen of spectacular scale, cutting-edge LED technology delivering true pixel perfection and Dolby Atmos surround sound, bringing every moment to life with remarkable clarity and depth,” he said.
Hands-On Verdict: The Devil Wears Prada 2
Specs on a page are one thing, but how does it actually feel in the theatre? We headed down to HOYTS Melbourne Central for the opening session of The Devil Wears Prada 2 to test it out firsthand.
Taking a spot in the back row, equipped with D-Box seats and plush recliners, the comfort level was instantly off the charts. But the real star of the show is the screen itself. The display is astonishingly crystal clear, the near-infinite contrast and high brightness make the visuals pop in a way traditional projection simply can’t match. I have never seen anything like it in a cinema.
With HOYTS APEX now officially open in Melbourne Central, it arrives just in time for some of the year’s biggest blockbuster releases. Following the debuts of Michael and The Devil Wears Prada 2, you can catch Mortal Kombat II hitting the massive screen on May 7, and Star Wars: The Mandalorian and Grogu arriving on May 21.
HOYTS APEX isn’t just a gimmick; it is a genuine leap forward for theatrical presentation. Between the ultra-comfortable recliner/D-Box seating options and a spectacularly crisp LED display that blows traditional projection out of the water, this is the new premier way to catch a blockbuster in Melbourne. With Hoyts Melbourne Central now boasting IMAX with Laser, D-Box, Hoyts Lux, Screen X and now Apex, it truly is the best place in all of Victoria to catch a movie.
